The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.
With consumers continuing to struggle with the effects of inflationary pressure on discretionary spending, producers in savoury snacks faced retail volume declines in 2021 and 2022, with only a static performance expected in 2023. While price…
COVID-19 resulted in a sharp increase in demand for sauces, dressings and condiments packaging during 2020, particularly for rigid plastic and glass, which account for the bulk of packaging units for these products. Rigid plastic dominates packaging…
The generation of plastic waste has been an important concern for players in the packaged food industry for a number of years now, with brand owners continuing to innovate their packaging to boost sustainability credentials and meet plans to reduce…
At the end of the review period, much of sauces, dips and condiments has been characterised by the same price increases, decreasing volume sales, and increasing private label share seen in other packaged food categories. Mustard, facing inconsistency…
Rising consumer awareness around incontinence and proper condition management, partnerships with direct-to-consumer platforms and the expanding 65+ year-old population in the US all contributed to healthy value and volume growth in the…
In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but…
RTD tea has historically been one of the most stable soft drinks categories in the US. It is a mature category with a wide variety of products targeted towards different demographics, with varying levels of sugar content. Although individual brands…
RTD coffee in the US can be thought of as multiple distinct segments, instead of a single unified category. The first products to enter the market were coffee shop-style beverages that were sweetened. Starbucks Frappuccino is the leading brand in…
Despite rising prices, rice saw retail volume growth above that of pasta and noodles in 2022, and this is set to continue in 2023, although all categories are set to see rising sales. As food inflation and fears of recession have continued, consumers…
2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…
In 2022, the annual rate of inflation in the US rose to the highest level recorded in 40 years. As a result, rising costs firmly supplanted the COVID-19 pandemic as US consumers’ foremost concern. With the prices of groceries and petrol rising…
In 2022, as the rate of inflation in the US hit the highest level seen in decades, consumers were forced to look for ways to ration their spending. This had a significant impact on the retail industry, as US residents cut back on purchases of…
In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…
Refrigeration appliances is set to see a weak year in 2023, as several categories are expected to face retail volume decline, after a period of robust expansion during the pandemic, primarily fuelled by the heightened consumer demand for food storage…
2020 saw a surge in demand for ready meals packaging, as fears of supply chain disruption led consumers to stockpile ready meals, with frozen ready meals in paper-based cartons proving to be particularly popular. Frozen pizza was also a standout…
Retail volumes continue to marginally fall in 2023, as competition from processed foods threatens demand for pulses in the US. Evolving lifestyles and inconsistent daily routines continue to make it increasingly unappealing for consumers to take…
Following several years of price hikes due to supply chain issues, inflationary pressures, and lockdowns, much like other categories in staple foods, processed meat, seafood and alternatives to meat has continued to experience unit price increases…
Within processed meat categories such as chilled processed meat, the naturalness of meat products is becoming increasingly important as US consumers are continuously growing more aware of the impact of their consumption both on their health and on…
Shelf stable fruit player GoGo squeeZ is constantly innovating its packaging in order to align with its sustainability goals, with initiatives such as transitioning its aluminium/plastic retort pouch packaging to use 100% recycled materials in 2020…
With producers seeing little relief in production costs, categories across processed fruit and vegetables saw unit price increases leap by double digits in 2022. Little relief is expected in 2023, with unit price growth expected to remain in the…
In 2023, premium beauty and personal care continued to outpace the current value growth rate of overall beauty and personal care in the US, as well as its mass counterpart, maintaining double-digit growth. However, premium beauty and personal care…
Value sales of premium and luxury cars rose by 6% to total USD130.1 billion in 2023, although this was more subdued growth after two consecutive years of double-digit increases. As the pandemic cased to have an impact and consumer returned to their…
2023 is likely to go down as the first generally “normal” year of the 2020s. While 2022 saw most companies return to at least some form of hybrid working, the emergence of the Omicron variant early in the year had a significant effect on the overall…
2023 saw e-readers experience declining volume sales after positive growth was registered in the category during 2022. This return to negative sales growth is indicative of the general slowdown that is being seen in demand for these products despite…
The ongoing decline in demand for furniture polish in the US is being driven by consumer behaviour trends that indicate a preference for purchasing lower-quality furniture, thereby reducing the need for related care products. This shift reflects an…
Plant-based yoghurt, following in the footsteps of the popularity of plant-based milk, is increasingly growing in the US from a niche to a mainstream product, attracting a growing eco- and health-conscious consumer base. Awareness around the growing…
Plant-based dairy continues its popularity in 2023, thanks to ongoing health and wellness trends, along with receiving increased interest and investments from industry leaders. Previously, plant-based was more of a select area containing specialist…
Pet products is set to maintain current value growth in the US in 2024, with increases across all categories. Healthy ageing has remained a key growth driver across pet care categories. For pet products, this has raised the opportunity for the…
Pet care is set to maintain slow retail volume growth and more dynamic current value growth in the US in 2024. This year, premiumisation has become a sharpening double-edged sword for future growth in pet care. Although premium categories are set to…
Weak state finances have caused frequent bouts of instability in governance. Additionally, the US’s peacefulness has worsened, but its business landscape remains resilient. Economic growth is slowing in the short term, but robust energy exports have…
Personal luxury retail value sales grew by 5% in 2023 to reach USD105.2 billion, supported by growth recorded by leading brand providers, such as LVMH Moët Hennessy Louis Vuitton Inc and Capri Holdings Ltd. Sales in 2023 were boosted by consumers…
Retail volume and current value sales of electric facial cleansers are set to continue to decline in 2023. L’Oréal discontinued its Clarisonic system in 2021. In 2023, Clinique discontinued its own version of an electric facial cleanser, the Sonic…
Following the extraordinary growth witnessed by personal accessories in 2021, buoyed by the release of pent-up demand and accumulated savings, current value growth slowed to single digits in 2022, although performances varied by category, and the…
It is evident that the average consumer has become more health-conscious since COVID-19, as seen through transformations in ingredient-focused product development in dermatologicals, alongside the rise of natural remedies and botanical compositions…
In 2022, the US saw a significant rise in the demand for convenient packaging solutions, reflecting evolving consumer lifestyles and preferences. This trend was catalysed by a multitude of factors, including the busy, on-the-go nature of modern life.…
Maintaining the trend from the previous two years, other pet food in the US is set to see slight retail volume decline in 2024, along with current value growth. As pet ownership increasingly becomes a premium commitment, players in other pet food…
Malt-based hot drinks experienced a surge in retail volume sales in 2020 due to COVID-19, but quickly returned to the pre-pandemic level of sales. Unfortunately, decline is expected to continue in 2023. On the other hand, chocolate-based flavoured…
Other dairy is facing the same cross-category inflationary pressures, with rising unit prices resulting in lower volume sales in the face of consumers’ economic uncertainty. Such price hikes, largely unseen in recent years, coupled with a channel…
In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care…
Supply chain disruptions and heightened inflationary pressure continue to present challenges across all packaged food and fresh food categories. Food markets face a particular test with elevated inflation, even as the pandemic’s effects on markets…
NRT patches is set to continue to witness steep volume and current value declines in 2023, as the topical option struggles to gain momentum against the rising popularity of newer, more convenient oral alternatives. In recent years, the rise of…
Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding…
In 2022 new vehicle sales hit historic lows in the US mobility sector, due to supply and demand pressures, but are forecast to grow by 14.0% over 2022-2027. EVs are thriving, thanks to the Biden Administration’s Inflation Reduction Act and improved…
2023 saw volume sales of mobile phones continue to decline, marking a continuation of the downwards trend that has been seen in the category for many years. Apple remains the category’s leading player, with each new release of the new generation of…
In 2023, microwaves is set to experience a slight decline in volume sales, continuing the downwards trend from the previous year. These downturns came as a counterpoint to the robust sales witnessed in the first two years of the pandemic, as…
Despite seeing robust recovery in 2021, the current value growth rate of menswear notably decelerated in 2022, and has faced continuing challenges in 2023. This slowdown can primarily be attributed to the return to the pre-pandemic level of sales,…
In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost…
Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed…
With local consumers increasingly concerned about tense economic conditions in 2023, shopping preferences have continued to shift in favour of cost convenience. This has been particularly evident through the ongoing resilience of foodservice volumes,…
Chilled ready meals are largely regarded as a convenience food as they contain prepared meals that require only heating before consumption. These meals are primarily packaged in specific ready meal containers, which are typically microwave-safe…