USA

With the exception of the e-commerce-dominated meal kits category, in 2022 private label saw share growth across most categories in meals and soups, as consumers weathered inflated food costs. While unit price rises for ready meals look to be cooling…

Mass beauty and personal care maintained solid current value growth in the US in 2023. In particular, the growing focus on health and wellness amongst consumers significantly raised demand for products that prioritise safety, ingredient transparency,…

Retail value sales of luxury goods in the US grew by 6% in 2023 in current terms, to stand at USD264.8 billion. Growth within luxury goods was positive despite headwinds caused by the cost-of-living crisis, inflation, and the war in Ukraine. The…

Although occupancy generally remained below 2019 levels, hotels grew at an unprecedented rate in value terms in 2022. As travel restrictions loosened, unforeseen high demand in the latter half of the year met slowed investment in supply levels,…

2022 and 2023 saw some of the highest rates of inflation that the US had experienced in years. As ingredients costs increased, and a tight labour market pushed labour costs higher, brands across limited-service restaurants increased menu prices to…

In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift…

In 2023, electric large cooking appliances are set to experience growth, while gas large cooking appliances are expected to experience volume decline, largely influenced by consumer-driven trends and emerging environmental considerations. The…

Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…

Following incredible double-digit current value growth for jewellery in 2021, decline was witnessed in 2022, and this is expected to worsen in 2023, before returning to growth in the forecast period. Fine jewellery, the star category which led…

In 2022, jeans experienced a slight drop in volume sales, while showing a marginal increase in current value terms, primarily attributed to surging inflation and economic uncertainties leading to higher prices, which in turn dampened consumer…

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

This report provides valuable insights into product innovation in the US, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

2023 witnessed a remarkable recovery in new car sales in the US, a trend which defied lingering economic uncertainty fuelled by concerns over soaring inflation and the spectre of interest rate hikes. Over the first five months of the year, demand for…

The negative sales trends that were recorded across imaging devices in 2023 offer a clear indication that the shift away from these products is far more pronounced in digital camcorders than it is in digital cameras. While both categories are…

2022 marked the first full year of post-pandemic economic reopening, without foodservice limitations, with vaccinations fully available, and a return to hybrid or office working. A key question was whether with the reopening, ice cream would be able…

Hypermarkets experienced slower current value growth in the US in 2023 than in the previous year. This was largely a response to the still difficult inflationary environment in the country. Many US consumers continued to put off purchases of…

In 2022, sales of plant-based alternatives to meat and seafood grew at a slower pace, leading to speculation that this is no longer a top trend. Due to rapid inflation and supply chain disruptions since the pandemic, consumers looked for…

Due to the negative health effects of COVID-19, during the pandemic shoppers began buying beverages to boost their health, preferring products which claimed benefits such as immune system support. Demand grew for functionality, and thanks to the…

With higher prices negatively impacting the affordability of nutritious foods for US consumers, players in snacks and government authorities have set long-term intervention strategies to expand access to healthier snacks. President Biden hosted the…

The nature of modern life has led to a US consumer whose default setting is increasingly one of a high level of stress. This has naturally been a boon to hot drinks with calming claims, particularly those in the herbal tea space, although other…

As plant-based dairy has become increasingly mature in the US, the large dairy producers in the industry have now introduced plant-based varieties to the market in all categories within dairy products and alternatives. For instance, the Babybel…

Interest in labels and certifications that highlight positive and/or “healthy” attributes is increasing, as consumers are looking for functionality and are taking a more balanced approach, instead of simply consuming foods with reduced ingredients…

Single-serve fresh ground coffee pods that are compostable are gaining significant traction in the US hot drinks market, championed by brands like Bugle Call Coffee and San Francisco Bay Coffee. Bugle Call Coffee offers convenient and compostable…

The COVID-19 pandemic has largely ended, but there has been little respite, either for the hot drinks industry specifically, or for the US as a whole, with inflation quickly replacing COVID-19 as the top concern of both companies and consumers. The…

In 2020, although turning to decline, hosiery displayed remarkable resilience, standing out for its performance amongst various categories in apparel and footwear. This resilience stemmed from the continued demand for non-sheer hosiery, which became…

In 2023, homewares in the US witnessed a marginal downturn in current value terms, primarily due to pandemic-driven purchases saturating the market, and a prolonged replacement cycle. Compounded by the economic challenges of 2023, consumer spending…

Recent years have seen a significant shift in demand for televisions in the US as the category’s leading players have increasingly embraced the emerging category of OLED TVs. This has accompanied an increase in the production of the technology…

In 2023, home products specialists (which encompasses homewares and home furnishing stores, home improvement and gardening stores, and pet shops and superstores) in the US saw value declines in both current terms and constant terms at 2023 prices.…

Overall home laundry appliances is set to experience retail volume decline for the second year in a row in 2023, in a correction from the dynamic growth seen in 2021. However, the decline in 2023 is expected to be steeper than the one seen in 2022,…

In 2023, demand for home insecticides in the US declined overall compared to the previous year, although there was an increase in value growth, driven by price hikes implemented by players. Notably, national brands significantly raised prices,…

In 2023, home improvement in the US experienced a current value decline, due to a combination of factors. As a result of economic uncertainty, investment in housing remaining subdued, and consumer spending was constrained, which led to reduced…

Home furnishings in the US turned to decline in current value terms in 2023, due to a stagnant real estate market and stretched disposable incomes. However, not all companies or categories saw a declining trend. The surge in direct-to-consumer (DTC)…

The retail unit volumes of HDPE bottles continued to hold the biggest share in overall home care products in 2022. The preference for HDPE bottles can be attributed to their practicality and user-friendliness in dispensing home care products. These…

In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already…

Home audio and cinema continued to experience falling sales during 2023, with various factors contributing to this negative performance. One of the key contributors to ongoing sales declines in the category is the increasing popularity of streaming…

In 2023, home and garden in the US saw sales decline in current value terms, grappling with challenges stemming from various economic factors. The industry faced significant setbacks, witnessing declines in new orders, production output, and…

Across digestive health, sleep aids, dietary supplements, weight management, and sleep aids, natural options formulated from botanical blends have skyrocketed in popularity post-COVID-19, as consumers have become increasingly educated on highlighted…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Health and beauty specialists in the US saw low current value growth in 2023, but maintained a similar decline to the previous year at constant 2023 prices. Current value growth for the pharmacies channel was almost flat in 2023. This marked the…

During 2023, wireless headbands continued to experience strong volume growth despite the overall weakness in demand for consumer electronics overall. The combination of low ownership rates and the rapid adoption of wireless headbands have created an…

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…

In 2023, although general merchandise stores in the US saw slight growth in current value terms, sales continued to decline at constant 2023 prices, driven by department stores. In December 2023, Arkhouse Management, and Brigade Capital Management…

Gardening in the US maintained stable current value growth in 2023. Seeds witnessed a particularly dynamic increase in value sales, due to the “grow your own food” trend, along with the ongoing desire to eat healthily, which has continued since the…

While inflation affected customer traffic across consumer foodservice categories, full-service restaurants saw a stronger decline in traffic, as some consumers traded down to fast casual and fast food. While growth after the COVID-19 decline helped…

While industries continue to recover from pandemic-related disruptions, fresh fruits continue to face other external challenges. Notably, increasingly volatile climate shifts are having an intensifying impact on harvest calendars. For key states such…

After a year of strong foodservice growth in 2022, fresh food is experiencing slowdowns in out-of-home consumption occasions. Over 2023, foodservice outlets have been recording slower growth in single digits, representative of decreased flexibility…

Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass…

After experiencing a significant decline in 2020 due to the pandemic, sales of footwear rebounded notably in 2021, seeing a full recovery. This resurgence was driven by consumers eager to update their wardrobes and regain a sense of normalcy as…

Unit volumes of food preparation appliances are set to decline for a second year in 2023, due to the challenging macroenvironment and maturity in the category. While consumers’ willingness to absorb price increases in 2022 to some degree mitigated…