USA

Despite deflationary trends across fish and seafood, volumes continues to decline in 2023, particularly in retail. This follows a difficult 2022, when some types of fish and seafood experienced double-digit declines in retail volume terms. As…

Value sales of fine wines/champagne and spirits grew by 4% to total USD13.4 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key pastime…

The biggest news of 2023 has been administrative, with the Federal Reserve fighting inflation and the threat of recession. With inflation well above recent norms in 2022, the Fed spent roughly 18 months in a constant dance of deciding whether to…

Following a surge in sales across contact lenses, spectacles, and sunglasses in previous years, eyewear in the US is set to experience slower, but positive, current value growth in 2024. With consumers embracing the “new normal” of the higher cost of…

In 2023, standard eye care is set to outperform allergy eye care, due to the year-round use of such products, as well as consumers’ growing concern about issues such as dry eye and digital eye strain. Although price increases from eye care players…

Despite consumers’ overall spending power being affected by numerous domestic and global issues, including rising inflation, uncertainties due to the war in Ukraine, and overall increased living costs, the US has seen a return of tourists in 2023.…

The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…

Avian influenza outbreaks throughout 2022 contributed to rising input costs across the supply chain, resulting in strong double-digit unit price increases for eggs. Between infection-related deaths and intentional culling of flocks to limit further…

The woes of edible oils in 2022 have continued to play out in 2023, as unit price rises have easily outpaced the inflationary growth of packaged food prices at-large. Many of the edible oils available in the US originate from other regions globally,…

In a cross-category trend, we are seeing unit price hikes supporting value sales in drinking milk products, while volume remains in a slump due to the same inflationary pressures. For most of the food industry, 2022 was a year of declining volumes…

Dog food is set to maintain slow and stable retail volume growth and more dynamic current value growth in the US in 2024. Despite strong unit price growth across 2022 and 2023, which has continued, although at a slower rate, in 2024, volume…

In 2023, retail volume sales of dishwashing in the US continued to decline, despite hybrid working arrangements contributing to elevated dishwasher usage compared to pre-pandemic levels. Weakened dishwasher sales were also evident, attributed in part…

In dishwashers, quiet operation and efficient performance remain top priorities, resonating with consumers’ demand for seamless kitchen experiences. While these core features continue to drive innovation, leading brands have also invested in…

Sales growth slowed for discounters in the US in current value terms in 2023, reflecting a general trend in the grocery retailers space, as inflation led consumers to volume buys and cheaper meal planning. Nonetheless, discounters recorded one of the…

Direct selling continued its declining trend in both value terms at constant 2023 prices and in current value terms for the second year running in the US in 2023. The impressive growth posted by direct selling in 2020 has not been sustained. As a…

Natural digestive remedies and DTC supplement brands have witnessed an incredible online revolution in recent years, due to increased TikTok education on homeopathic treatments and awareness of holistic gut supplements. There has been growing…

Following the initial high growth phase of the pandemic in 2020, and subsequent slowdown in growth in 2021 as panic-buying receded, dietary supplements has re-entered a period of consistency, and is set to continue to grow at a moderate pace in…

2022 brought closure to many of the lasting pandemic-driven behaviours impacting dermatologicals, such as mask-wearing, an extreme focus on sanitisation, and remaining social distancing practices in large settings. Yet, the year also presented new…

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…

Fraud has hit debit cards hard in the US in recent years. Significant increases in card not present fraud have been recorded in the market in 2023, and are a legitimate concern for those in the financial industry. A significant threat to card usage…

There were two major developments in 2022 that will continue to impact dairy in 2023. The first is unit price increases and consumers’ reaction to it. Since 2021, inflation has been persistent in the US, alongside monthly increases in consumer goods.…

In 2023, yoghurt remained the largest dairy category in the US in terms of packaging unit volume sales. Prominent players in yoghurt, such as Chobani, are turning to packaging to sustain consumer interest and set themselves apart from the…

Credit cards in the US is set to continue to see robust growth by all measures in 2023. While inflation in the country has generally been at lower levels than in the extreme outlier year of 2022, prices have still grown considerably, and some US…

In 2023, cough, cold and allergy (hay fever) remedies is set to see dynamic current growth, on top of an extremely strong performance in 2022. Within the category, after medicated confectionery, growth is set to be driven by and paediatric cough/cold…

The inflationary volatility of 2022 has continued into 2023, extending the impact on cooking ingredients and meals. Unit prices have climbed across categories in 2023, with edible oils seeing some of the largest jumps due to geopolitical strife and…

As it did for many industries, the pandemic distorted the growth curve for convenience retailers. Following historically high current value growth rates in 2021 and 2022, sales slowed for convenience retailers (which encompasses convenience stores…

Contact lenses and solutions in the US is set to maintain solid current value growth in 2024. Daily disposable lenses (DD) showed the most dynamic growth, with conventional lenses, frequent replacement lenses (FRP), and the related contact lens…

The primary challenges facing consumer lending in 2023 have been a continuation of 2022’s twin factors of higher inflation and increasing interest rates. While the story in 2022 was one of largely unchecked inflation affecting much of the US economy,…

While 2022 was characterised by high inflation, persisting supply chain constraints, and the ongoing war in Ukraine, which brought price increases and volume declines across much of consumer health, it benefited from waning COVID-19 cases and the…

After three years of having at least a period of time in the year when COVID-19-related restrictions affected restaurant visits, many operators looked forward to 2023 as the first year of a return to normalcy. High inflation and its reverberating…

The sale of food through drive-through has continued to grow, and in 2023 remained elevated above the pre-pandemic level. The growth of drive-through ordering was fuelled by the desire to avoid human interaction during the pandemic, but has stuck as…

The negative volume growth that was registered across consumer electronics in the US in 2023 can be seen largely as a continuation of the suppressed demand that has emerged during the post-pandemic era. Now that the positive impact of stay-at-home…

2022 and 2023 saw some of the most rapid increases in lending interest rates in US history. During the pandemic, many interest rates approached record lows, leading consumers to refinance debt, and leading to a generally free lending environment. In…

Several noteworthy developments have come into focus in consumer appliances in 2023. One significant trend is the expectation of declining retail volume sales across various consumer appliances categories. This follows a period of robust growth, and…

Growing eco awareness across the US is driving consumers to seek out products that provide more sustainable end-of-cycle outcomes for packaging and the reduction of plastic waste generation. In turn, packaging players are responding to this demand by…

Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…

In the US, recent trends in computers and peripherals have been shaped by ongoing corrections and shifts in consumer behaviour, especially during the post-pandemic era. At the peak of the COVID-19 pandemic, there was a significant surge in sales as…

Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…

Over the last three years, the way in which people in the US consume coffee has undergone significant and continuing change. Initially, due to the pandemic, there was a swift shift towards drinking coffee at home, driving retail volumes and leading…

Cigars and cigarillos in the US had an abrupt awakening in 2023, after the category experienced a current value decline for the first time in over a decade. This came off the back of a very strong performance in the pandemic and post-pandemic period…

Cigarettes in the US saw declines in both retail volume and current value terms in 2023. High inflationary pressure led to increased consumer spending on groceries, entertainment, fuel, and more, ultimately negatively impacting the consumption of…

While overall cider/perry in the US marked 2023 with a loss of volume and value sales, and a loss of share in overall alcoholic drinks, advocates paint a rosier picture for the category’s performance and outlook. Much in the same way the larger…

US consumers are continuing to modify their shopping habits in order to cope with the higher prices of their favourite treats. Some consumers are buying lower-priced chocolate confectionery to ensure volume supply, some are buying decadent chocolate…

Childrenswear in the US, which showed recovery from the health and economic impacts of the COVID-19 pandemic in 2021, faced significant challenges in 2022, and this has continued in 2023, due to the impact of inflation and the rising cost of living.…

Retail volumes remain in negative figures in cheese in 2023, while value sales are supported by hikes in unit prices. Indeed, 2022 marked a difficult year for consumers, as they saw consistent monthly unit price increases throughout the year, leading…

Charge cards as a whole has been performing well in 2023, and it is expected to continue to grow beyond pandemic lows. Consumer spending in 2023 has driven payments across all card types, with the return to travel remaining an important storyline – a…

In 2024, maintaining the trend seen over the previous two years, cat food is set to see solid retail volume growth and more dynamic current value growth in the US. Over the past year, the cat food category has received growing attention from…

After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…

Cannabis in the US has seen a significant slowdown in growth in recent years, albeit with a still positive performance, and showing many indications of more robust growth over the forecast period. Although near-term federal legalisation is less…