USA

Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air…

Air treatment products saw a slight decline in 2022, after strong volume and current value growth in 2020 and 2021. However, the category is expected to be one of the few to see both current value and volume growth in 2023, due to very high…

Following a steep decline in 2020, and a slow 2021, airlines in the US truly began their recovery in 2022. This year saw consumers return to international travel in a meaningful way, as well return to many tier-one domestic city destinations.…

In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories…

The continued increase in packaging unit volumes for RTDs in the US, despite the overall decline in the alcoholic drinks packaging industry in this country, is attributed to factors such as convenience and portability, changing consumer preferences…

There are interesting developments in terms of diverging performances within adult systemic analgesics. In 2023, acetaminophen is set to drive current value growth, and significantly outpace the overall performance of adult analgesics. Growth in…

In 2020, current value sales of apparel accessories witnessed a significant decline, with limited demand for these items, except for face masks (included under other apparel accessories). While the category experienced some value growth in 2021, it…

Apparel and footwear in the US, which saw robust growth in 2021, encountered a noticeable deceleration in both current value and volume terms starting from 2022. This slowdown can primarily be attributed to the persistent inflation and ongoing…

In 2023, current value growth in apparel and footwear specialists slowed for a second year in a row in the US, as demand continued to normalise relative to 2021, and consumers managed through another year of high inflation. This is a bit misleading,…

In 2023, sales of appliances and electronics specialists in the US declined for a second year running in both current value terms and in value terms at constant 2023 prices. The inflationary environment led consumers to postpone discretionary…

The US away-from-home (AFH) tissue segment continued to post strong positive value and volume growth in 2023, assisted by companies’ implementation of increasingly rigid back-to-office policies. While some in-office mandates still consider the hybrid…

In 2023, significant current value growth was seen in every category within baby and child-specific products in the US. Baby and child-specific sun care showed the most dynamic value growth in this year. Parents are becoming more conscious of the…

2023 is showing continued inflationary pricing – particularly so in the case of formula, where. producers leveraged pricing to regain losses suffered during 2022 shortages. Although Abbott Laboratories Inc’s temporary production halts increased…

Although 2023 was an exception, aluminium/plastic pouches have generally been gaining share in baby food in packaging unit volume terms, with this expected to continue over the forecast period. Aluminium/plastic pouches are particularly widely used…

Despite high travel costs and inflation in 2022, consumers were committed to continuing their travel plans post-pandemic, which benefited sales of luggage, and certain bags, such as backpacks and duffel bags, as consumers looked to refresh or upgrade…

2022 was characterised by constant unit price increases across packaged food, and baked goods was no exception; and this trend has continued in 2023. This is set to lead to dynamic increases in current value terms across baked goods categories in the…

In 2022, the US experienced continued pandemic-related behaviours amidst spiking cases, as well as inflationary-driven price increases that impeded the performance of bath and shower. As consumers grappled with tightening wallets, and traded down to…

In 2023, beauty and personal care in the US posted high single-digit current value growth for the second year in a row, with an improving volume performance. It is a dynamic and fast-growing industry that continues to evolve along with changing…

Hair care lost its position as the biggest category in unit volume terms in beauty and personal care packaging to bath and shower in 2020, when the latter product area experienced a massive spike in demand due to the pandemic arriving in the US in…

Total volume sales of beer in the US continued to decline in 2023. Bud Light, the long-reigning beer brand by volume in the US, saw a devasting loss in volumes in terms of actual sales and share in 2023, due to a pernicious culture war-driven boycott…