USA

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Contact lenses and solutions in the US is set to maintain solid current value growth in 2024. Daily disposable lenses (DD) showed the most dynamic growth, with conventional lenses, frequent replacement lenses (FRP), and the related contact lens…

As it did for many industries, the pandemic distorted the growth curve for convenience retailers. Following historically high current value growth rates in 2021 and 2022, sales slowed for convenience retailers (which encompasses convenience stores…

The inflationary volatility of 2022 has continued into 2023, extending the impact on cooking ingredients and meals. Unit prices have climbed across categories in 2023, with edible oils seeing some of the largest jumps due to geopolitical strife and…

In 2023, cough, cold and allergy (hay fever) remedies is set to see dynamic current growth, on top of an extremely strong performance in 2022. Within the category, after medicated confectionery, growth is set to be driven by and paediatric cough/cold…

Credit cards in the US is set to continue to see robust growth by all measures in 2023. While inflation in the country has generally been at lower levels than in the extreme outlier year of 2022, prices have still grown considerably, and some US…