The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.
Hair care lost its position as the biggest category in unit volume terms in beauty and personal care packaging to bath and shower in 2020, when the latter product area experienced a massive spike in demand due to the pandemic arriving in the US in…
Total volume sales of beer in the US continued to decline in 2023. Bud Light, the long-reigning beer brand by volume in the US, saw a devasting loss in volumes in terms of actual sales and share in 2023, due to a pernicious culture war-driven boycott…
Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…
Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these…
Business travel bookings have been on the rebound, although the space looks different post-pandemic. Small group travel and 1:1 meetings in particular are on the rise, due in part to the cultural shift associated with distributed team and hybrid work…
The Boston in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…
In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…