Uzbekistan

The popularity of energy drinks is on the rise in Uzbekistan, with strong double-digit growth rates in volume and value terms. The perception of energy drinks as a source of energy, coupled with the ongoing urbanization trend, continues to play a…

In 2023, wine in Uzbekistan maintained its steady positive growth trend. There was a noticeable evolution in the culture of wine consumption, with consumers becoming increasingly informed and educated. While previously the focus was primarily on…

Vodka remains the largest category among spirits in Uzbekistan, occupying up to 95% of the spirits market by volume, making its dynamics crucial to the overall spirits market. In 2023, vodka posted negative trends in both production and sales.…

Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate,…

In Uzbekistan, fragrances continued its annual upward trajectory in 2023, underpinned by deep-rooted cultural traditions that perceive perfumes as essential accessories for both men and women. Despite encountering geopolitical turbulence in 2023, the…