Vacuum Cleaners in Turkey

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vacuum Cleaners industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vacuum Cleaners in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vacuum Cleaners in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Vacuum Cleaners in Turkey - Category analysis

KEY DATA FINDINGS

Stick and robotic vacuum cleaners drive sales in the category
Average unit prices continue to rise, affecting appliances in a cross-category trend
Local companies become increasingly relevant in vacuum cleaners
Convenience and energy efficiency are set to shape ongoing consumer demand
Vacuum cleaners with dust bags set to become increasingly outdated
E-commerce continues to grow its distribution share
Table 1 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 2 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 5 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028

Consumer Appliances in Turkey - Industry Overview

Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 15 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 16 Sales of Consumer Appliances by Category: Value 2018-2023
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 23 Sales of Small Appliances by Category: Volume 2018-2023
Table 24 Sales of Small Appliances by Category: Value 2018-2023
Table 25 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 26 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 28 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 29 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 30 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 31 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 32 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 41 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Vacuum Cleaners

    • Cylinder Vacuum Cleaners
    • Handheld Vacuum Cleaners
    • Stick Vacuum Cleaners
    • Upright Vacuum Cleaners
    • Steam Vacuum Cleaners
  • Robotic Vacuum Cleaners

Vacuum Cleaners

A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.

See All of Our Definitions
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This report originates from Passport, our Vacuum Cleaners research and analysis database.

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