New customer loyalty strategies are proliferating, as consumers’ expectations for loyalty increase. In this video, Euromonitor explores three trends in loyalty: value-driven loyalty, next-gen loyalty, and customer loyalty ecosystems. These trends allow consumers to take control of their loyalty experience and foster stronger relationships between companies and their customers.
To learn more about trends in loyalty, read our report, The Transformation of Customer Loyalty: A Pan-Industry View.
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and…
View ReportThe report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It…
View ReportAsia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet…
View Report