One year after the coronavirus pandemic, travel bans, social restrictions and new health protocols continue to disrupt the travel and tourism industry. The global pandemic highlighted clear flaws in traditional volume-driven tourism models which are no longer fit for purpose in the new pandemic era. Euromonitor International’s team of experts have developed a new Sustainable Travel Index to help travel businesses transition to a more sustainable and purpose-driven model, and there are several countries that are moving and shaking the way they approach tourism. Register to receive Euromonitor's free whitepaper, Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery today!