Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Consumers are stressed by the state of the world in 2024 and hot drinks companies are responding in different ways. Functional ingredients, fun and…
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View ReportThe eroding attention spans of the modern world have created an opportunity for beverages that provide consumers with the ability to focus on the moment whether…
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