Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The super-hot summer seasons are driving growth and penetration for air conditioners in Vietnam, further supported by the wide range of products which are available at affordable prices, as well as those on buy now pay later (BNPL) payment schedules…
Government forecasts indicate a positive GDP growth for Vietnam across 2023, with a gradual decline in the average monthly Consumer Price Index (CPI), which is a good sign regarding stabilisation of inflation. The government in Vietnam aims to keep…
Dishwashers are gradually becoming more popular in Vietnam, albeit growth remains at a slow pace and retail volume is only just inching into positive figures in 2023. This forwards performance is attributed to rising incomes and higher standards of…
Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in…
Home laundry appliances continue to struggle in retail volume terms in 2023, albeit with a slight improvement on the previous three years. It is noted that lower- to mid-income consumers and those living in rural areas are not concerned about…
Large cooking appliances remains in a negative volume slump in 2023, with relatively weak value growth. Large cooking appliances tend to have long lifecycles, with fewer upgrades than seen in many other consumer appliances categories. As such, sales…
Retail volume sales in microwaves are sliding into negative declines, which are expected to continue over the forecast period. Previously, we had seen decent volume growth in microwaves, thanks to players offering more affordable and value-for-money…
Sales in personal care appliances are supported by rising incomes and standards of living in Vietnam, leading to consumers paying more attention to their appearances. Social media trends are also influencing sales, both in urban areas and reaching…
Sales in refrigeration appliances have crept back into small positive volume growth, after the category’s previous years of slumps. This is in part attributed to the hot summer season in Vietnam, driving demand for refrigeration appliances which…
Volume growth in small cooking appliances remains stable, albeit at slowing growth rates than seen over the past few years as the category becomes more mature. Air-fryers continue to be popular, with both urban and rural consumers, as such appliances…