Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
While consumption of shelf stable ready meals continued to increase in both 2020 and 2021, growth in this category was curbed due to the surging interest in cooking meals at home from scratch using fresh ingredients that has been seen among the…
Fish sauces, considered an essential among many households in Vietnam, continued to see positive growth in 2020 and 2021, supported by foodservice closures, which increased the frequency of home cooking. Of its two pack types, glass bottles is faring…
One of the top brands in surface care – Cif by Unilever – with a value share of around 20% in this category in 2022, has been using innovative packaging and formulations to attract consumers. For example, it launched spray bottles that are refillable…
Skin care packaging continued to record a healthy unit volume sales increase in Vietnam in 2022, with its leading pack type – squeezable plastic tubes – also continuing to grow. This pack type is popular thanks to being lightweight, durable and…
Metal beverage cans accounted for almost two thirds of total alcoholic drinks packaging unit volumes in Vietnam in 2022. Although glass bottles still lead foodservice alcoholic drinks packaging unit volumes, metal beverage cans dominate the larger…
Milk formula packaging was recording positive growth in 2022, helped by the increasing awareness among Vietnamese parents about the importance of infant nutrition and the benefits of formula milk. More parents are therefore turning to milk formula…
Although growth slowed in 2022, it was still positive in sugar confectionery, which dominates overall confectionery packaging in Vietnam, with products such as candies and sweets remaining highly popular among Vietnamese consumers of all ages. These…
The growth in drinking milk products in dairy packaging in Vietnam is due to an increasing awareness of the importance of dairy products in a balanced diet, especially among health-conscious consumers. In addition, drinking milk is seen as a…
Flexible plastic is the dominant pack type in meals and soups packaging in Vietnam due to its versatility, cost-effectiveness and convenience. Flexible plastic is the only packaging format used in dried ready meals, which is, by some way, the biggest…
Although plant-based dairy packaging unit volumes were only stagnating in 2022, this was an improvement in terms of performance following two years of decline during the pandemic. Although plant-based dairy was seeing strong growth prior to the…