Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Apparel and footwear specialists in Vietnam remained significantly impacted by a range of negative factors throughout 2023, even though global inflationary pressures led the Vietnamese government to lower the tax rate to 8% from July until the year’s…
2023 saw declines in demand for appliances and electronics specialists in Vietnam, with deep drops in current value sales as global economic uncertainty prompted consumers to adopt a more cautious approach towards their spending habits - particularly…
2023 saw convenience stores in Vietnam continue to expand rapidly in terms of number of outlets, especially into urban areas, as local lifestyles became increasingly busy. Convenience stores resonate with Gen Z consumers and students, gaining…
Direct selling declined in terms of current value sales in Vietnam in 2023, with the drop driven by the continued fall of leading brands Herbalife Nutrition, New Image, and Amway as they struggled in the context of global inflationary pressures.…
General merchandise stores in Vietnam benefitted from increased inbound tourist flows in 2023, with Vietnam’s tourism industry continuing to rebound post-pandemic and luring millions of international visitors within the year’s first nine months.…