Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Rapid urbanisation and rising income levels have contributed to the growth of away-from-home tissue and hygiene, with sales also expanding into rural areas. As the impact of the pandemic softened and restrictions were lifted there was robust growth…
Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to…
Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased…
Vietnam saw rapid ageing of its population over the review period with the number of people aged 65+ increasing from 7.4 million in 2018 to 9.4 million in 2023. This demographic shift had strong bearing on the performance of retail adult…
A greater focus on hygiene and improving living standards continued to drive strong and stable growth for retail tissue in Vietnam in both value and volume terms. Whereas in the past most people in rural areas of Vietnam were used toilet paper for…