Vietnam

Yoghurt and sour milk products is set to see strong current value growth in Vietnam in 2024. Vietnam Dairy Products JSC (Vinamilk) is set to remain the leading player in the category. Vinamilk’s strong portfolio covers all segments, from products for…

Plant-based dairy is set to see sales fall in current value terms in Vietnam in 2024. Soy drinks is a relatively mature segment in the Vietnamese market, with most Vietnamese consumers aware of such products and a high level of household penetration.…

Other dairy is set to see current value growth in Vietnam in 2024. Condensed milk is seeing a growing range of innovation as players seek to achieve better engagement with consumers. Flavoured condensed milk has been introduced to the market for the…

Drinking milk products is set to see current value growth in Vietnam in 2024. Drinking milk is increasingly seen as an essential food for children and young adults in Vietnam, especially in urban areas. This is making the category more attractive for…

Dairy products and alternatives sales are set to grow in both volume and value terms in Vietnam in 2024. However, demand has been negatively impacted by the challenging economic conditions prevailing in the country. Waning consumer purchasing power…

Cheese is expected to see current value growth in Vietnam in 2024. Growth is set to occur despite the category being negatively impacted by challenges to import activities at the end of the review period, with most brands in cheese being imported.…

Butter and spreads is set to see current value growth in Vietnam in 2024. The popularity of margarine and spreads is underpinned by its versatility for baking and cooking, alongside affordability considerations. In general, Vietnamese consumers use…

Baby food is set to see value sales rise in current terms in Vietnam in 2024, while volume sales are expected to stagnate. Value sales have been bolstered by the rise in consumer health awareness, with demand for products that enhance the functioning…