Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Baby food in Vietnam is projected to experience a further, if marginal, drop in retail volume (tonnes) sales over 2023, partly as a result of economic difficulties. The majority of Vietnamese consumers, especially in low-income households, still do…
In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its…
Like butter and spreads, cheese remains one of the smaller categories within dairy products and alternatives in Vietnam, as it is not traditionally used in the local cuisine. A low level of awareness amongst the local population is also evident due…
Overall, dairy products and alternatives is expected to see only modest, if slightly faster, retail volume (tonnes) growth in 2023, compared with 2022. Vietnam’s economy faces various challenges at the end of the review period. The country has…
Drinking milk is increasingly seen as an essential food for children and young adults in Vietnam, especially in urban areas. This is making the category more attractive for investors. As drinking milk products are perceived to be an important source…