Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Eggs are very popular in Vietnamese cuisine, and they appear in meals consumed by all consumer groups, regardless of their income level. Because of the low price per piece, which ensures that eggs remain more affordable than other fresh foods, and…
Sales of tea have continued to recover in retail volume terms and foodservice volume terms in 2023. Despite the economic pressures facing many households tea has continued to see stable demand in 2023 with sales backed by the end of the pandemic and…
In 2023, there were a number of large sporting events that were organised across several Vietnamese cities, including Hanoi, Ho Chi Minh City, Can Tho, Da Nang, and Lao Cai. This forms part of the government's strategic strategy to encourage sports…
Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global…
RTD tea continues to post steady growth in off-trade volume terms in 2023, while in on-trade volume terms sales continue to post a strong recovery. The strong performance from RTD tea is thanks to the burgeoning health and wellness trend in Vietnam,…