Vietnam

Overall, dairy products and alternatives is expected to see only modest, if slightly faster, retail volume (tonnes) growth in 2023, compared with 2022. Vietnam’s economy faces various challenges at the end of the review period. The country has…

Like butter and spreads, cheese remains one of the smaller categories within dairy products and alternatives in Vietnam, as it is not traditionally used in the local cuisine. A low level of awareness amongst the local population is also evident due…

In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its…

Baby food in Vietnam is projected to experience a further, if marginal, drop in retail volume (tonnes) sales over 2023, partly as a result of economic difficulties. The majority of Vietnamese consumers, especially in low-income households, still do…

The pandemic fostered a heightened sense of health consciousness among local consumers, prompting them to engage in various forms of exercise once restrictions were eased as they were able to spend greater time outside of the home. Popular outdoor…