Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Skin care packaging continued to record a healthy unit volume sales increase in Vietnam in 2022, with its leading pack type – squeezable plastic tubes – also continuing to grow. This pack type is popular thanks to being lightweight, durable and…
In contrast to the relatively strong performance of the previous year, sweet biscuits, snack bars and fruit snacks saw minimal growth in retail volume terms in 2023. Sales were negatively impacted to a return to pre-pandemic lifestyles, which saw…
Sugar confectionery experienced a marked slowdown in growth in retail volume terms in 2023. Rising Inflation, triggered by the energy crisis, was a key contributor to this trend, as cash-strapped households were forced to reduce their expenditure on…
Retail sales of snacks in Vietnam saw a more muted performance in 2023 than in 2022, in both volume and constant value terms. Rising Inflation, triggered by the energy crisis, had a considerable impact on purchasing behaviour, with cash-strapped…
Retail sales of savoury snacks saw continued growth in volume terms in 2023, albeit at a much slower pace than the previous year. Besides inflationary pressures, which caused consumers to become more frugal with their spending, this was due to rising…