Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of footwear plummeted in 2020 and 2021 in response to the pandemic as people spent significantly more time at home and as such had less incentive to invest in new footwear. Sales saw a healthy recovery in 2022 as COVID-19 restrictions were…
Having already recovered to pre-pandemic levels the previous year, demand for sleep aids in Vietnam continues to grow in 2023. Although both retail volume and value growth rates are slower compared to 2022, demand remains healthy. The waning impact…
Despite another positive performance by dermatologicals in 2023, the category is recording significantly slower growth rates compared to 2022. The dynamic growth in 2022 was due to the fact that after the lifting of restrictions in Vietnam, local…
Following the event of the COVID-19 pandemic, there has been a noticeable increase in the number of Vietnamese people who are prioritising their health, actively seeking ways to reduce stress, and taking care of their mental wellbeing. Recognising…
Yoghurt and sour milk products is set to see strong current value growth in Vietnam in 2024. Vietnam Dairy Products JSC (Vinamilk) is set to remain the leading player in the category. Vinamilk’s strong portfolio covers all segments, from products for…
In Vietnam’s beauty and personal care market, there is a noticeable trend towards larger fragrance bottles. While the 50ml size is still most popular, it has been losing share to 75ml and 100ml. This shift is being driven by consumers perceiving…
Mass beauty and personal care saw strong current value growth in Vietnam in 2023. This growth was primarily driven by the segment’s capacity to accommodate a wide demographic through accessible pricing and a diverse product range. During the year,…
In 2023, an increased awareness of the importance of health and wellness contributed to the rise in demand for starchy roots in Vietnam. The nutritional advantages of eating these foods, such as high-quality carbs, dietary fibre, and crucial…
In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than…
In 2023, there were a number of large sporting events that were organised across several Vietnamese cities, including Hanoi, Ho Chi Minh City, Can Tho, Da Nang, and Lao Cai. This forms part of the government's strategic strategy to encourage sports…