Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of computers and peripherals peaked during the pandemic in 2020 and 2021 thanks to a spike in demand as consumers switched to working and studying from home. Such was the demand that some retailers struggled to keep up with demand with supply…
The consumption of plant-based dairy remains a prominent and enduring trend within the broader dairy industry in 2023. The rise in popularity of the health and wellness and sustainability movements has significantly contributed to the increase in…
Drinking milk is increasingly seen as an essential food for children and young adults in Vietnam, especially in urban areas. This is making the category more attractive for investors. As drinking milk products are perceived to be an important source…
Demand for paediatric consumer health remains strong and rising in 2023, driven by increasing attention to children’s overall health and wellbeing, and consistent consumer education in Vietnam. An increasing mindset of prevention is prompting some…
Car ownership in Vietnam has been increasing in 2022-2023 since the pandemic subsided. As consumers have returned to more active lives they have had more incentive to buy new and second-hand cars and other vehicles. Furthermore, the government looked…
Sales of other hot drinks have continued to decline in retail volume terms in 2023 which is in part due to consumers spending less time at home now that the pandemic is over and consumers have returned to work and school. Retail sales of other hot…
The growth in honey packaging within sweet spreads packaging in Vietnam is due to rising awareness among Vietnamese consumers of the health benefits of honey, such as its natural sweetness and potential medicinal properties. As consumers seek…
The demand for herbal/traditional products in Vietnam has been steadily increasing, as rising numbers of consumers actively seeks ways to enhance their immune systems and reduce their vulnerability to illness. Together with the local habit of using…
Metal beverage cans accounted for almost two thirds of total alcoholic drinks packaging unit volumes in Vietnam in 2022. Although glass bottles still lead foodservice alcoholic drinks packaging unit volumes, metal beverage cans dominate the larger…
Ready meals is seeing healthy retail sales in both volume and value terms. Overall, sales are being driven by consumers’ demand for convenience, as people have returned to their busy lifestyles – especially so in the large cities – whereby they have…