Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, the fruits category in Vietnam was adversely affected by inflation and an economic slowdown. Total volume sales of fruits saw slower growth than in the previous year. In the last year of the review period, Vietnamese consumers became more…
Eggs are very popular in Vietnamese cuisine, and they appear in meals consumed by all consumer groups, regardless of their income level. Because of the low price per piece, which ensures that eggs remain more affordable than other fresh foods, and…
Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global…
The biggest story in consumer lending in 2023 is the issuing of the new Circular by the State Bank of Vietnam, to promote consumer lending for daily needs. To encourage banks to increase their lending activities, including consumer lending, the State…
Jeans, like other apparel and footwear categories, has been negatively affected by elevated inflation and slower economic growth in 2023. This is despite the temporary reduction in VAT from 10% to 8% that was implemented by the government in June…