Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for weight management and wellbeing continues to rise in Vietnam in 2023. Consumers' sedentary lives and lack of exercise during the pandemic have resulted in significant weight gain, which has become a primary driver of category growth.…
2023 is witnessing a substantial increase in both the volume and value of financial cards overall, primarily driven by government initiatives aimed at encouraging cashless payments. Debit cards, credit cards, and pre-paid cards are all seeing healthy…
Processed fruit and vegetables packaging managed to record modest growth in Vietnam in 2022 due to growing demand for convenience in food consumption, with processed fruit and vegetable products offering consumers easy-to-prepare and ready-to-use…
Overall, dairy products and alternatives is expected to see only modest, if slightly faster, retail volume (tonnes) growth in 2023, compared with 2022. Vietnam’s economy faces various challenges at the end of the review period. The country has…
The outbreak of COVID-19 and the subsequent home seclusion provided a boost to sales of some home audio and cinema products in Vietnam as consumers placed more focus on entertainment at home. Products related to karaoke were in particularly high…
Retail prices of rice, pasta and noodles in the Vietnam continued to rise in 2023. While inflationary pressures began to ease, the ongoing war in Ukraine had a major impact on the prices of key raw materials, due to the disruption of the global…
Despite strong competition from fresh fruits and vegetables, processed fruits/vegetables saw buoyant growth in volume terms in 2023, with foodservice driving this expansion. The influence of western-influenced dietary trends, such as the popularity…
PET bottles are the biggest individual pack type used in sauces, dips and condiments packaging in unit volume terms. This is due to their durability, versatility and convenience. PET bottles offer a strong and secure packaging solution, protecting…
Shelf stable seafood packaging continued to see strong growth in 2022 in Vietnam’s processed meat and seafood category as products such as canned fish and seafood offer consumers a convenient and long-lasting source of protein and nutrition. These…
Although plant-based dairy packaging unit volumes were only stagnating in 2022, this was an improvement in terms of performance following two years of decline during the pandemic. Although plant-based dairy was seeing strong growth prior to the…