Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The pandemic fostered a heightened sense of health consciousness among local consumers, prompting them to engage in various forms of exercise once restrictions were eased as they were able to spend greater time outside of the home. Popular outdoor…
In 2023, further consumer interest in sports nutrition is being driven by the growing health and wellness trend, particularly in terms of looks and fitness. Traditionally, the category’s main customers are young people who like to work out and care…
Current value sales of consumer health in Vietnam continue to record strong growth in line with the rising trend of health and wellness in the country. Post-pandemic, the majority of Vietnamese consumers are taking greater care of their health, and…
Overall, sales of consumer electronics have seen a return to growth in retail volume terms in Vietnam in 2023 after a steep decline in the previous year. However, the results within the different categories are mixed. With COVID-19 restrictions now…
Baby and child-specific products turned in a positive performance in Vietnam in 2023, despite potentially challenging demographic trends. The country’s birth rate has been falling in recent years, with the Department of Population reporting an…