Vietnam

Nappies/diapers/pants continued to report strong growth in current value and retail volume terms in 2023 backed by rising income levels, urbanisation and a rapidly expanding distribution reach. This growth was also attributed to the increased…

Other pet food is managing to achieve positive sales in Vietnam in 2024, in both value and volume terms, albeit at lower rates than seen in dog food and cat food. While dogs and cats are increasingly popular pets, with education about animal welfare…

Home products specialists in Vietnam turned in a positive performance in 2023, with current value sales growth rising, though at a slower rate than was recorded in 2022 when the channel rebounded post-pandemic. Continued work-from-home trends have…

Street-stalls/kiosks registered a marked slowdown in growth in terms of both current value and number of transactions in 2023. Such outlets are especially popular with lower-income segments, which were particularly impacted by the elevated rate of…

Cafés/bars continued to enjoy healthy growth in current value terms in 2023. This was attributable to a rebound in international and domestic tourism, following the revival of the travel industry in the aftermath of the pandemic., Such establishments…

Large cooking appliances remains in a negative volume slump in 2023, with relatively weak value growth. Large cooking appliances tend to have long lifecycles, with fewer upgrades than seen in many other consumer appliances categories. As such, sales…

Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in…

Flexible aluminium/plastic and folding cartons are the main packaging types used for hot drinks in Vietnam due to a number of factors. These packaging types offer convenience and are widely available through retail channels. Their lightweight design…

Vietnam’s bath and shower market enjoyed a positive performance in 2023. As income levels and living standards rose, local consumers increasingly prioritised the quality of their bath and shower experiences. They are now showing a pronounced…

Limited-service restaurants in Vietnam experienced positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was attributable to the elevated rate of inflation, which impacted household spending. With prices…