Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Government forecasts indicate a positive GDP growth for Vietnam across 2023, with a gradual decline in the average monthly Consumer Price Index (CPI), which is a good sign regarding stabilisation of inflation. The government in Vietnam aims to keep…
Snacks is achieving positive volume and value sales in Vietnam in 2024, thanks to manufacturers making significant efforts to control their prices in the face of increasing production costs. For example, through regular discounts and promotions,…
Supermarkets in Vietnam saw significant growth in 2023, with notable increases in terms of both current value sales and the number of outlets, driven by the aggressive expansion strategies of key players. Local consumers in suburban and rural areas…
Gum manages to inch back into marginally positive volume gains in Vietnam in 2024, although recovery of the category remains hampered by inflationary pressures leading to lower consumer spending power. Gum is being affected due to the fact it is…
Chocolate confectionery is seeing small volume gains in Vietnam in 2024, while value is better supported by inflationary pressures leading to higher unit prices. Notably, global increases in the cost of raw ingredients such as cocoa and sugar are…