Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…
Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and…
Chocolate confectionery is seeing small volume gains in Vietnam in 2024, while value is better supported by inflationary pressures leading to higher unit prices. Notably, global increases in the cost of raw ingredients such as cocoa and sugar are…
Gum manages to inch back into marginally positive volume gains in Vietnam in 2024, although recovery of the category remains hampered by inflationary pressures leading to lower consumer spending power. Gum is being affected due to the fact it is…
Ice cream inches back into small positive volume gains in 2024, despite challenges facing the category. To start, inflationary pressures continue to create price sensitivity in consumers, thus, budget-conscious consumers focus their spending on…
Savoury snacks bounces back into positive volume growth in Vietnam in 2024, although potential sales remain somewhat suppressed by ongoing economic factors which continue to limit consumers’ spending power. Within this environment, consumers are…
Snacks is achieving positive volume and value sales in Vietnam in 2024, thanks to manufacturers making significant efforts to control their prices in the face of increasing production costs. For example, through regular discounts and promotions,…
Sugar confectionery is achieving positive value and volume growth in Vietnam in 2024, despite inflationary pressures, suppressed consumer spending power, and the fact that sugar confectionery is seen as both unhealthy and non-essential. Therefore,…
Sweet biscuits, snack bars, and fruit snacks is inching back into positive volume growth in Vietnam in 2024, with snack bars as the best performer, followed by fruit snacks and then sweet biscuits. In a cross-category trend, inflationary pressures…