Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Beauty and personal care in Vietnam in 2023 continued to benefit from the economy’s recovery. Though inflation was high early in the year, it did slow down. Vietnamese people generally maintain conservative monthly budgets and prioritise basic…
In 2023, colour cosmetics in Vietnam benefitted from rising internet penetration and brands’ greater investment in their social media activities and engagement – especially short videos on TikTok. These endeavours have boosted the growth and…
Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…
2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional…
Vietnam’s rising living standards meant growth and expansion for fragrances in 2023, with progress also spurred along by higher disposable incomes. Local consumers have become increasingly focused on investing in and expressing their personal style…