Vietnam

Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad…

Mass beauty and personal care saw strong current value growth in Vietnam in 2023. This growth was primarily driven by the segment’s capacity to accommodate a wide demographic through accessible pricing and a diverse product range. During the year,…

As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home…

Oral care in Vietnam posted steady growth in 2023, continuing a trend that persisted throughout the review period. Growth has been spurred by rising hygiene-consciousness and improved oral care knowledge among local consumers, prompting those in…

Premium beauty and personal care in Vietnam saw current value growth driven by several factors in 2023. Rising income levels and an ageing population has meant that more Vietnamese consumers are now earmarking a greater proportion of their budgets…