Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Car ownership in Vietnam has been increasing in 2022-2023 since the pandemic subsided. As consumers have returned to more active lives they have had more incentive to buy new and second-hand cars and other vehicles. Furthermore, the government looked…
Smartphones recorded a significant drop in demand in 2022 after peaking in 2020/2021 due to the switch to online working and studying. This steep decline was despite brands and retailers offering deep discount programmes. Mid-priced models saw…
Portable players continues to see healthy growth in retail volume terms in 2023, although this is being entirely driven by the strong demand for wireless speakers. Consumers appreciate the convenience of being able to create a fast connection between…
Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2023, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…
Although economic freedom is improving, the rule of law in Vietnam remains weak. Strong economic recovery has outpaced regional peers and inflation is not a major issue, but the external sector is susceptible to supply and demand shocks. Higher…