Vietnam

Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad…

Retail sales of gum continued to see positive growth in volume terms in 2023, albeit at a lower rate than the previous year. Demand was impacted by rising Inflation, which led consumers to become more frugal with their spending and prioritise…

General merchandise stores in Vietnam benefitted from increased inbound tourist flows in 2023, with Vietnam’s tourism industry continuing to rebound post-pandemic and luring millions of international visitors within the year’s first nine months.…

The full-service restaurant industry continued to experience positive growth in current value terms in 2023, despite continued inflationary pressures This can be partly attributed to favourable government policies, such as the reduction in the VAT…

In 2023, the fruits category in Vietnam was adversely affected by inflation and an economic slowdown. Total volume sales of fruits saw slower growth than in the previous year. In the last year of the review period, Vietnamese consumers became more…

In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than…

Vietnam’s rising living standards meant growth and expansion for fragrances in 2023, with progress also spurred along by higher disposable incomes. Local consumers have become increasingly focused on investing in and expressing their personal style…

Sales of footwear plummeted in 2020 and 2021 in response to the pandemic as people spent significantly more time at home and as such had less incentive to invest in new footwear. Sales saw a healthy recovery in 2022 as COVID-19 restrictions were…

Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in…

In 2023, inflation and a gloomy economy negatively impacted the growth of fresh food overall. However, the demand for fish and seafood still experienced a positive growth rate in both value and volume terms. This can be attributed to an increase in…