Vietnam

Skin care packaging continued to record a healthy unit volume sales increase in Vietnam in 2022, with its leading pack type – squeezable plastic tubes – also continuing to grow. This pack type is popular thanks to being lightweight, durable and…

Beauty and personal care in Vietnam in 2023 continued to benefit from the economy’s recovery. Though inflation was high early in the year, it did slow down. Vietnamese people generally maintain conservative monthly budgets and prioritise basic…

Vietnam’s bath and shower market enjoyed a positive performance in 2023. As income levels and living standards rose, local consumers increasingly prioritised the quality of their bath and shower experiences. They are now showing a pronounced…

Volume sales of baked goods saw positive growth for the second year in 2023, supported to a large extent by the continued recovery of foodservice. With the easing of pandemic restrictions, including a return to office-based working patterns,…

Milk formula packaging was recording positive growth in 2022, helped by the increasing awareness among Vietnamese parents about the importance of infant nutrition and the benefits of formula milk. More parents are therefore turning to milk formula…

Baby food in Vietnam is projected to experience a further, if marginal, drop in retail volume (tonnes) sales over 2023, partly as a result of economic difficulties. The majority of Vietnamese consumers, especially in low-income households, still do…

Baby and child-specific products turned in a positive performance in Vietnam in 2023, despite potentially challenging demographic trends. The country’s birth rate has been falling in recent years, with the Department of Population reporting an…

Rapid urbanisation and rising income levels have contributed to the growth of away-from-home tissue and hygiene, with sales also expanding into rural areas. As the impact of the pandemic softened and restrictions were lifted there was robust growth…

Asian speciality drinks has witnessed slower growth in off-trade volume terms in 2023 compared to other years in the review period. This is in part due to the economic pressures facing many households with elevated inflation and a sharp rise in the…

2023 saw declines in demand for appliances and electronics specialists in Vietnam, with deep drops in current value sales as global economic uncertainty prompted consumers to adopt a more cautious approach towards their spending habits - particularly…