Vietnam

Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad…

Retail sales of gum continued to see positive growth in volume terms in 2023, albeit at a lower rate than the previous year. Demand was impacted by rising Inflation, which led consumers to become more frugal with their spending and prioritise…

General merchandise stores in Vietnam benefitted from increased inbound tourist flows in 2023, with Vietnam’s tourism industry continuing to rebound post-pandemic and luring millions of international visitors within the year’s first nine months.…

The full-service restaurant industry continued to experience positive growth in current value terms in 2023, despite continued inflationary pressures This can be partly attributed to favourable government policies, such as the reduction in the VAT…

In 2023, the fruits category in Vietnam was adversely affected by inflation and an economic slowdown. Total volume sales of fruits saw slower growth than in the previous year. In the last year of the review period, Vietnamese consumers became more…