Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2023 is witnessing a substantial increase in both the volume and value of financial cards overall, primarily driven by government initiatives aimed at encouraging cashless payments. Debit cards, credit cards, and pre-paid cards are all seeing healthy…
Demand for eye care continues to grow in 2023, with allergy eye care, the smaller of the two categories, recording a stronger performance. Worsening air pollution remains one of significant factors contributing to the growth of allergy eye care in…
Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a…
Eggs are very popular in Vietnamese cuisine, and they appear in meals consumed by all consumer groups, regardless of their income level. Because of the low price per piece, which ensures that eggs remain more affordable than other fresh foods, and…
Edible oils continues to face challenges caused by shortages of raw materials and supply chain disruptions, along with climatic impacts. As such and added to inflationary pressures, this is pushing up prices and supporting value sales, while retail…