Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
PET bottles are the biggest individual pack type used in sauces, dips and condiments packaging in unit volume terms. This is due to their durability, versatility and convenience. PET bottles offer a strong and secure packaging solution, protecting…
Fish sauces, considered an essential among many households in Vietnam, continued to see positive growth in 2020 and 2021, supported by foodservice closures, which increased the frequency of home cooking. Of its two pack types, glass bottles is faring…
Savoury snacks bounces back into positive volume growth in Vietnam in 2024, although potential sales remain somewhat suppressed by ongoing economic factors which continue to limit consumers’ spending power. Within this environment, consumers are…
The self-service cafeterias channel is not present in Vietnam and there are no signs that it will emerge over the forecast period.
Like other beauty and personal care categories, skin care in Vietnam benefitted from rising incomes and living standards in 2023. Local consumers are placing greater emphasis on their appearance and starting to use skin care products at earlier…
Having already recovered to pre-pandemic levels the previous year, demand for sleep aids in Vietnam continues to grow in 2023. Although both retail volume and value growth rates are slower compared to 2022, demand remains healthy. The waning impact…
Volume growth in small cooking appliances remains stable, albeit at slowing growth rates than seen over the past few years as the category becomes more mature. Air-fryers continue to be popular, with both urban and rural consumers, as such appliances…
Small local grocers have been finding it increasingly difficult to compete with other retail channels. In 2023 the rapid growth of convenience stores and the persistent rise in e-commerce purchases continued to take their toll on traditional grocery…
E-vapour and heated tobacco products remains an underdeveloped category in Vietnam, however, this is expected to develop further over the forecast period. During 2022, the Vietnamese government and associated authorities, especially the Ministry of…
Snacks is achieving positive volume and value sales in Vietnam in 2024, thanks to manufacturers making significant efforts to control their prices in the face of increasing production costs. For example, through regular discounts and promotions,…