Vietnam

Sportswear continues to see double-digit growth in current value terms in 2023, although this is largely based on elevated inflation rather than a significant recovery in demand. The gloomy economy has negatively affected the recovery of sportwear in…

Retail prices of staple foods in the Vietnam continued to rise in 2023. While inflationary pressures began to ease, the ongoing war in Ukraine had a major impact on the prices of key raw materials, due to the disruption of the global supply chain.…

In 2023, an increased awareness of the importance of health and wellness contributed to the rise in demand for starchy roots in Vietnam. The nutritional advantages of eating these foods, such as high-quality carbs, dietary fibre, and crucial…

Store cards have a negligible presence in Vietnam with there being little interest or awareness of these card products. Furthermore, the government strictly controls the supply of credit in Vietnam which makes it a complicated and lengthy process to…

Street-stalls/kiosks registered a marked slowdown in growth in terms of both current value and number of transactions in 2023. Such outlets are especially popular with lower-income segments, which were particularly impacted by the elevated rate of…

In 2023, amidst challenging economic conditions, there was a noticeable decrease in local consumers dining out compared to the pre-COVID-19 era. However, the sugar and sweeteners industry experienced a healthy increase in volume sales, particularly…

Sugar confectionery is achieving positive value and volume growth in Vietnam in 2024, despite inflationary pressures, suppressed consumer spending power, and the fact that sugar confectionery is seen as both unhealthy and non-essential. Therefore,…

Rising knowledge of the importance of protecting the skin from the sun drove sales of sun care products in Vietnam in 2023 and will continue to do so throughout the forecast period. Sun care is expanding in both urban and rural areas as local…

Supermarkets in Vietnam saw significant growth in 2023, with notable increases in terms of both current value sales and the number of outlets, driven by the aggressive expansion strategies of key players. Local consumers in suburban and rural areas…

Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the…

Sweet biscuits, snack bars, and fruit snacks is inching back into positive volume growth in Vietnam in 2024, with snack bars as the best performer, followed by fruit snacks and then sweet biscuits. In a cross-category trend, inflationary pressures…

Healthy eating trends are influencing sweet sauces, such as seen with the rising popularity of nut and seed based spreads, as evidenced by the subcategory showing the most robust value growth and with volume also on an upwards trajectory. A further…

The growth in honey packaging within sweet spreads packaging in Vietnam is due to rising awareness among Vietnamese consumers of the health benefits of honey, such as its natural sweetness and potential medicinal properties. As consumers seek…

Sales of tea have continued to recover in retail volume terms and foodservice volume terms in 2023. Despite the economic pressures facing many households tea has continued to see stable demand in 2023 with sales backed by the end of the pandemic and…

Higher disposable incomes and rapid urbanisation helped drive sales of tissue and hygiene in Vietnam during 2022-2023 with growth being seen in both value and volume terms. Vietnam's GDP was forecasted surpass 5% in 2023, while the inflation rate…

In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking…

Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet…

Tourism flows are rebounding strongly in 2023, however some challenges remain to limit the growth of inbound tourism. Namely, short visa duration periods are one of the significant factors limiting flows into Vietnam. Although the country reopened…

Travel in Vietnam is being supported by the revival of tourism following the era of the pandemic when such activities and industries were curtailed. In 2023, Deputy Minister Hoang Dao Cuong signed Decision No. 405/QD-BVHTTDL, which issued the…

Sales in vacuum cleaners are supported by consumers’ rising standards of hygiene within the home. This is particularly notable in big cities, due to urban air pollution levels. It is noted that PM2.5 dust is a concern for consumers living in the big…