Vitamins

The market size of vitamins is projected to continue to decrease over 2023, following spikes in demand in 2020 and/or 2021. After two years of record-high retail volume sales, the category has lost momentum, which is only logical given heightened…

While growth rates for vitamins in Spain are starting to stabilise following a surge in 2020 in response to COVID-19 that saw consumers looking to strengthen their immune systems, overall demand for both multivitamins and single vitamins remains…

Despite the expectation of a slowdown compared with the high growth rates seen during the pandemic, vitamins is set to maintain solid retail volume and current value growth in 2023, supported by recommendations from pharmacists and doctors. In…

In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come…

After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…

Following a remarkable surge in demand for vitamins during the peak of the pandemic, growth remained fairly modest in retail volume terms in 2023. While vitamins remain a staple in many Polish households, the immense initial demand set a high…

Vitamins is set to see volume sales continue to fall in 2023, receding from the peak seen in the early stages of the pandemic when consumers looked to enhance the functioning of their immune systems in the face of the threat from COVID-19. In 2023,…

Vitamins recorded strong double-digit growth during the pandemic as consumers purchased products to strengthen their immunity and boost their general health. However, with restrictions lifted and consumers resuming their usual daily activities,…

Vitamins continue to witness strong performance, continuing the positive trend seen across the entire review period, with a double-digit retail sales growth noted in 2023. The COVID-19 pandemic impacted vitamin sales as consumers became more aware of…

Despite a noticeable slowdown in growth following a dynamic performance in 2020 and 2021 at the height of the pandemic, demand for vitamins in Vietnam continues to rise in 2023, driven by greater awareness among local consumers of their health and…

Vitamins is set to maintain current value growth in 2023, and is also expected to continue to see steady growth over the forecast period. Sales are benefiting from consumers taking a more holistic approach to their health, with many people placing an…

Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…

Overall, vitamins is projected to register a further decline in retail volume sales over 2023, with a moderate increase in retail current value sales. However, retail volume and current value sales are expected to be higher at the end of the review…

2023 saw vitamins record negative volume growth for the second year running, although sales declines were far more moderate than what was seen during 2022. These negative performances can be seen as the category’s natural reaction to the very high…

Demand for vitamins in Morocco has remained buoyant in 2023, with total volume sales set to increase at a faster rate than in 2022. This improvement has been supported by continued growth in the number of consumers taking these products as a…

Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic, with more people interested in adopting healthier regimes. This led to an increase in demand for vitamins, which continues to drive growth in the sales of vitamins.…

Vitamin sales patterns are returning back to normality in 2023, following the surge in demand at the height of the pandemic period, although high inflation remain an issue. The COVID-19 pandemic encouraged consumers to take better care of their…

Vitamin C and vitamin D have posted dramatic increases in sales since the onset of the pandemic. Consequently, in 2022, sales already started to show signs of decline due to maturity. Vitamin D, which is the largest category, witnessed losses in 2022…

Demand for vitamins in France continues to rise. With increasing awareness around health and nutrition and the dangers of overexposure to the sun, vitamin D is witnessing stronger growth among the French population. Vitamin D is perceived as…