Vitamins

Market research on the consumer health industry. Our reports feat...

Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Vitamins in Brazil

Mar 2024

After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in…

USD 1,195
Country Report

Vitamins in Thailand

Jan 2024

2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…

USD 1,195
Country Report

Vitamins in Cameroon

Jan 2024

With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…

USD 1,195
Country Report

Vitamins in Nigeria

Jan 2024

During the outbreak of COVID-19, consumers were buying vitamin products as a preventive measure. In addition, there was a widespread belief that Vitamin C could enhance the immune system and reduce the risk of contracting COVID-19. However, with the…

USD 1,195
Country Report

Vitamins in Kenya

Jan 2024

Vitamins is witnessing healthy volume growth in 2023 despite high inflation. Rising health consciousness in Kenya, which was bolstered by the pandemic, is leading to increased demand for vitamins. Multivitamins are one of the most popular products,…

USD 1,195
Country Report

Vitamins in Hong Kong, China

Feb 2024

The significant increase in vitamins sales in Hong Kong in 2023 can be attributed to several factors. There has been a growing emphasis among local consumers on taking preventive measures to enhance their overall health and wellbeing. This trend has…

USD 1,195
Country Report

Vitamins in South Korea

Oct 2023

Despite some stabilising of retail volume growth in 2023, overall demand for vitamins in South Korea remains higher than pre-pandemic levels. Single vitamins, particularly vitamin C, have been popular since the emergence of COVID-19 as local…

USD 1,195
Country Report

Vitamins in Georgia

Sep 2023

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a significant decline. In fact, volume sales are even lower than…

USD 1,195
Country Report

Vitamins in Australia

Sep 2023

A heavy reliance on imported ingredients and overseas manufacturing continues to impact input costs for vitamins in Australia, with rising freight costs, rising ingredients prices, and delivery delays pushing up the average unit price for the…

USD 1,195
Country Report

Vitamins in France

Sep 2023

Demand for vitamins in France continues to rise. With increasing awareness around health and nutrition and the dangers of overexposure to the sun, vitamin D is witnessing stronger growth among the French population. Vitamin D is perceived as…

USD 1,195
Country Report

Vitamins in Germany

Dec 2023

Single vitamins continued to record positive volume and current value growth in 2023. Multivitamins, which offer convenience and economy benefits, also continued to grow in volume and current value terms in 2023. The demand for vitamins spiked during…

USD 1,195
Country Report

Vitamins in India

Nov 2023

Vitamins is set to maintain consistent solid current value growth in India in 2023. The pandemic accelerated the growth of vitamins in India, as consumers began to better understand the importance of health and wellness. This trend has continued, and…

USD 1,195
Country Report

Vitamins in South Africa

Oct 2023

During the review period, more consumers have prioritised their skin care. Despite the economic difficulties, consumers are still purchasing skin care products as there are various skin care ranges both locally and internationally that have a wide…

USD 1,195
Country Report

Vitamins in Serbia

Oct 2023

The vitamins category saw a significant decrease in volume sales of both single vitamins and multivitamins in 2022, which is set to continue in 2023. According to trade interviews, in the first quarter of 2023 volumes declined by 30% compared with…

USD 1,195
Country Report

Vitamins in Dominican Republic

Sep 2023

Given the persistent inflationary pressures experienced in the country, it is not surprising that the vitamins category has also seen significant price increases. According to official sources, vitamins experienced a rise of 6.9% in 2022, which is…

USD 1,195
Country Report

Vitamins in Canada

Sep 2023

Retail volume sales are expected to decline across single vitamins over 2023; at a faster rate than in 2022 as unit prices rise amid an inflationary climate. Even vitamin C, which maintained at least a slight increase in retail volume growth in 2022,…

USD 1,195
Country Report

Vitamins in Belgium

Sep 2023

The sales highs of the pandemic are over in vitamins with sales set to decline in current value and retail volume terms in 2023. The category posted an astonishing breakthrough during the hardest moments of the pandemic – from March 2020 to mid-2021…

USD 1,195
Country Report

Vitamins in Taiwan

Oct 2023

Volume sales of vitamins in Taiwan have continued to increase steadily in 2023, with all categories set to post better results in this respect than they did in 2022. Rising demand reflects the growing willingness of local consumers to take preventive…

USD 1,195
Country Report

Vitamins in Austria

Oct 2023

Sales of vitamins have continued to drop sharply in retail volume terms in 2023, with price inflation unable to prevent the category from recording a decline in current value terms, too. Following the outbreak of COVID-19 there was a surge in demand…

USD 1,195
Country Report

Vitamins in Slovakia

Oct 2023

Vitamins witnessed two years of fast growth in both retail volume and current value terms in 2020 and 2021 as consumers looked for immunity and general health properties to offer resistance to the Coronavirus (COVID-19) pandemic. However, as the…

USD 1,195
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