Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
As with apparel in general, jeans has seen a decline in volume sales and a modest increase in current value sales in 2023, primarily driven by inflation and rising unit prices. Since jeans is one of the more durable apparel categories, it is easier…
Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…
The lifting of pandemic restrictions has boosted sales of Jeans in Greece in 2023, while unusually low temperatures in May and June prolonged the jeans-wearing season (usually, sales begin to decline in mid-spring, when local consumers switch to…
Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers,…
Jeans is in a volume slump in 2023, following a strong rebound after the pandemic era declines. This can partly be attributed to budgetary reasons, evidenced by the fact that economy jeans is showing the best performance, along with the fact that…