Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…
Nostalgia was a trend prior to 2020, but as lifestyles continue to be disrupted by COVID-19, consumers spend more time in their homes to stop the spread of the virus and increasingly turn to nostalgia to help them cope with the anxiety, stress and…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops.…
Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the…
Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…
In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…
Menswear is expected to develop in line with the overall apparel landscape in 2023, displaying a retail volume decline while retail value sales remain positive due to inflation and rising unit prices. Following the outbreak of COVID-19, menswear was…
Retail sales of menswear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the…
Following the impact of COVID-19 and the major downturn menswear registered in 2020, the landscape was poised to see significant retail volume growth. However, this expectation was hindered by high inflation rates in 2022 and 2023, slowing down…