Western Europe

Deodorants showed solid growth in Germany in 2023, in both value and volume terms. While the stronger value growth is being driven by high unit prices, volume demand comes from a strong base. This is being driven by consumers’ return to active,…

Depilatories saw a sluggish, still-negative, volume performance in 2023 in Germany, while value sales achieved only small value growth. This contrasts quite strongly with the high levels of growth seen across some other beauty and personal care…

Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and…

Sales in hair care in Germany were supported by ongoing baseline demand in 2023. As seen in other beauty and personal care categories, the post-pandemic landscape in the country has inspired consumers to pay more attention to their personal grooming…

Mass beauty and personal care showed healthy growth in Germany in 2023. This growth was multifaceted, driven in part by inflationary price increases, but also by some consumers trading down from premium products to mass variants. Regarding the…

Men’s grooming remained in a slight negative-digit volume slump in Germany in 2023, with value sales better supported by high prices. Men’s toiletries (bath and shower) is a key subcategory which is seeing positive volume growth, alongside the good…

Oral care saw small value and volume growth in Germany in 2023, supported by baseline demand for daily oral hygiene products. Toothpaste is strongly supported in this sense in a volume capacity, while tooth whiteners was seeing the strongest value…

Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing.…

Skin care saw healthy value growth in Germany in 2023, supported by high prices and premiumisation, while volume sales are inching closer towards positive sales compared to the previous year. Overall, the self-care and wellness trend remains strong,…

Sun care achieved small and stable demand in Germany in 2023, in both value and volume terms. Premium sun care outperformed mass sun care, at around double the performance rate in both value and volume terms. The popularity of premium sun care is…

Baby and child-specific products in Austria witnessed a slight uplift in volume growth during 2023, although demand remained hampered by rising prices. Inflation remained stubbornly high in 2023 pushing up the overall cost of living. Current value…

Bath and shower volumes in Austria continued to decline in 2023, although the downturn was less severe compared to the previous year. Body wash/shower gel in oil formats and body wash peels are in greater demand, whilst consumers have less time for…

Beauty and personal care in Austria registered moderate current value growth during 2023 underpinned by rising average unit prices. Manufacturers were forced to increase prices due to high inflation which pushed up the costs of raw materials,…

In 2023, all categories of colour cosmetics in Austria experienced robust current value growth with the premium and mass segments both benefitting. Inflation continued to push up prices resulting in weaker volume sales in 2023. Premium lip products…

In Austria, deodorants witnessed double-digit growth in current value terms boosted by price increases. Retail volume growth remained steady but was slightly slower than in 2022. As an everyday product, demand held steady as consumers consider…

Hair removal is enjoying a healthy performance in Austria following the declines seen during the pandemic years. The demand for depilatories weakened in the pandemic as consumers spent less time at home and saw little need for regular hair removal.…

Inflation remained high in 2023, leading to significant price increases in the fragrance industry and putting further pressure on consumer budgets in Austria. This in turn led to robust current value growth for fragrances in 2023, while retail volume…

Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and…

Mass beauty and personal care products continues to generate the lion’s share of value sales within overall beauty and personal care in 2023. The higher cost of living remained an issue for consumers due to stubbornly high inflation rates in 2023,…

Men’s grooming in Austria delivered a solid performance in 2023 with the category continuing to recover after the declining sales seen during the pandemic. Consumer demand for men’s grooming products has improved across all product areas in 2023 as…