Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and…
Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…
Inflation remained a pressing issue for Belgian consumers in 2023 with economic uncertainty and financial anxiety exacerbated by high heating and energy costs. As consumer purchasing power declined, retail volume sales of beauty and personal care…
Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that…
Bath and shower in Turkey experienced double-digit growth in 2023, This strong increase was largely due to inflationary pressures, however, as volume growth was more muted.
Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…
Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong…
In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…
Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…
Bath and shower sales remained in a slump in Spain in 2023, in both value and volume terms. That said, this still-negative performance is still an improvement on the previous year and there are signs of gradual recovery noted for over the coming…
In 2023, bath and shower in Portugal registered positive retail volume growth, with a solid performance from body wash/shower gel, considered a basic staple by many Portuguese consumers. However, retail volume growth was encouraged by consumers…
Bath and shower in Norway experienced a decline in 2023, a natural correction following the surge witnessed during the pandemic. Heightened hygiene awareness during that time led to increased demand for products like liquid soap, bar soap, and hand…
Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…
In 2023, bath and shower in Ireland registered positive retail value sales, driven by rising prices, while retail volume growth was challenged. With the threat of COVID-19 having reduced, habits that formed during the pandemic – such as hand…
In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.
After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…
Although volume sales continued to decline in bath and shower in France in 2023, slow current value growth was seen. This was driven by positive value performances across key categories, including body wash/shower gel, liquid soap, and intimate…
In 2023, many categories within the bath and shower product area witnessed stagnant or moderately declining volume sales in Finland. This trend reflects consumers' immediate inclination towards cost-saving measures when faced with economic…
Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…
In 2023, retail price inflation had a strong impact on bath and shower in Belgium. Volume sales buckled amid weaker demand as consumers faced higher energy and heating costs, with many choosing to shower less frequently. In key categories such as…
Overall, in 2022, bath and shower saw a drop in retail volume sales and slow growth in retail current value sales, underpinned by higher prices. However, performances varied strongly from category to category. Having seen exponential growth in 2020,…
Baby and child-specific products in Turkey witnessed positive growth in 2023, fuelled by a wave of new product launches. A notable example is Bayer Türk Kimya Sanayi Ltd Sti's introduction of Bepanthol in two new subcategories: baby and…
In 2023, baby and child-specific products in the UK experienced 8% growth. One of the factors contributing to this growth was the UK's economic situation, which continued to see high inflation. This forced players to raise unit prices due to higher…
Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and…
Baby and child-specific products in Switzerland posted further positive retail current value growth in 2023. However, with only slight retail volume growth, the healthy increase in retail current value terms was mainly due to price increases. Baby…
Baby and child-specific products in Sweden maintained its positive trajectory in 2023. While volume sales remained stable, value sales received a boost from inflation and a growing preference for premium products. Swedish parents prioritise their…
Sales in baby and child-specific products in Spain saw sluggish volume growth in 2023, while value is being more strongly supported by the high unit prices triggered by ongoing inflationary pressures. This overall poor performance is attributed to…
In 2023, baby and child-specific products registered growth in both volume and value terms in, with rising inflation driving the positive value performance. Baby-specific products drove the performance of the landscape, while items designed for older…
Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing…
Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…
In 2023, despite rising inflation and growing price consciousness, baby and child-specific products in Ireland recorded positive retail volume growth. Many consumers continue to spend and invest in products for children during economic uncertainty,…
Excluding hair care and baby wipes, the baby and child-specific category registered volume decline in Greece in 2023, with current value growth resulting from unit price rises. Volume decline can be attributed to falling birth rates, leading to…
Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed…
Baby and child-specific products in France saw only minimal current value growth in 2023, and a notable volume decline, and was one of the worst performing categories in beauty and personal care in the country. The birth rate declined by another 6.8%…
The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest…
Baby and child-specific products in Denmark continued to register positive current value growth in 2023, driven by price increases. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the…
Baby and child-specific products in Belgium benefitted somewhat from the spike in birth rates during the COVID-19 pandemic years, which resulted in a broader consumer base for manufacturers to target. On the negative side, retail price inflation has…
In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period.…