Western Europe

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Spirits saw a significant shift from the on-trade to the off-trade channel in Turkey in 2023. Whereas on-trade was buoyant in 2022 thanks to consumers’ return to out-of-home lifestyles following the event of the pandemic, 2023 brought about various…

Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money,…

In terms of total volume sales, the spirits category was more or less static in 2023. As with other alcoholic drinks categories, current value growth was much higher as there was a substantial increase in average unit prices. Throughout the…

Spirits in Switzerland saw further double-digit on-trade volume growth in 2023, while off-trade volume sales returned to growth after a moderate slowdown in 2022. As a result, total volume sales witnessed a strong increase in 2023, following only a…

Spirits saw a decline in total volume sales in Sweden in 2023. As in other categories of alcoholic drinks, spirits saw growth in the on-trade channel during the year, while off-trade volume sales fell. A key constraint on the development of spirits…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

After a very strong 2022, the expectations from spirits producers, distributors and retailers in Portugal were very high for 2023. However, sales slowed considerably as Portuguese consumers were confronted by the rising cost of living, high interest…

In 2023, spirits in Norway saw off-trade volume sales decrease strongly for a second consecutive year, albeit at a slower pace than in 2022. This performance owed much to the revival of cross-border trade with Sweden as society reopened following the…

Spirits saw volume sales decline in Italy in 2023. Strong price rises and pressure on purchasing power had dire effects on demand for spirits through both on-trade and off-trade channels during the year. Indeed, consumers became more and more…

Spirits achieved marginal volume growth in Ireland in 2023. While off-trade sales saw a sub-decimal volume decline, this was balanced by small positive growth in on-trade sales. This is supported by mixology trends, alongside the fact that cocktails…

Spirits in Greece posted a further, if slower, increase in total volume sales in 2023, notwithstanding the cost-of-living crisis taking its toll on discretionary spending. The increase derived from ongoing strong growth in on-trade consumption as…

Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions…

Sales of spirits declined in total volume terms in 2023. This stemmed from the combination of a number of negative factors including the end of the positive post-pandemic offsetting effect that boosted on-trade sales in 2021 and 2022. There were also…

Volume sales of spirits in Finland continued to fall in 2023, alongside a drop in per-capita consumption. Demand was negatively impacted by the rising prominence of the sober curious trend, which promotes a more mindful and moderate approach to…

Overall, spirits sales declined moderately in Denmark in 2023. There were substantial differences among the various spirits categories. Products such as akvavit, brandy, and cognac experienced the most significant volume reductions, while…

In 2023, spirits in Belgium saw a strong decrease in total volume sales, faster than the downturn witnessed in 2022. The downward trajectory of spirits was informed by the dual, related impact of still relatively high inflation and strong pressure on…

Total volume sales of spirits declined in Austria in 2023. Overall volume sales in spirits were helped by a positive performance in the on-trade, as consumers continued to return to bars and inns after the low water mark of the COVID-19 crisis.…

In stark contrast to many other alcoholic drinks categories, RTDs in the UK recorded a positive performance in 2023. Growth was seen in both off-trade and on-trade channels, with the latter experiencing a more dynamic performance than the dominant…