Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Total volume sales of beer in Switzerland decreased moderately in 2023 as a result of health and wellness trends and the general economic situation in the country. Consumers opted more frequently for non/low alcohol drinks, including non-alcoholic…
The total sales volume of beer recorded a decline in 2023. Further substantial price increases in both the on-trade and off-trade channels, together with mostly disappointing summer weather, negatively affected the category. Almost all categories in…
Total volume sales of beer in the UK declined in 2023. However, while off-trade volume sales continued to stabilise following the boost which came as a result of the pandemic, leading to another marginal dip in 2023 via this channel, at-home…
Beer registered positive volume growth in Turkey in 2023, despite the overall challenging economic conditions of steep prices rises and declining consumer spending power. Whilst volume sales are lower than those seen in 2022, beer benefits from…
Cider/perry saw volume sales stagnate in Austria in 2023. During the year, the category saw improved consumption in pubs and bars, as the on-trade channel continued to recover from the low point it experienced during the pandemic. However, this was…
In line with other alcoholic drinks categories, cider/perry in Belgium saw a decline in total volume sales in 2023. The burgeoning health trend and a lack of investment in the category by players and retailers were the main reasons for the downward…
Cider/perry sales experienced a decline in 2023 in Denmark, reflecting shifting consumer preferences and product innovation trends. While manufacturers primarily focused on spirit-based RTDs, the launch of flavoured lager by Carlsberg in 2023…
Cider/perry sales in Finland registered a significant decline in volume terms in 2023, in the face of growing maturity and intense competition from other alcoholic drinks, such as beer, wine and RTDs. The beverage has traditionally been promoted as a…
Although sales of cider/perry declined in total volume terms in 2023 the category actually reported a more stable performance than earlier in the review period. The main contributors to this slight improvement were the recovery of on-trade sales as…
Off-trade volume sales of cider/perry in Germany recorded solid growth in 2023, as the category continued to attract new consumers by being increasingly considered an alternative to beer. The wide offer of fruit-flavoured cider/perry has helped to…