Western Europe

The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the…

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…

Wearable electronics remains in a volume slump in Italy in 2024, although sales are improved compared to 2023 and expected to head back into positive figures over the coming years. Smart wearables is the best performer, with an ongoing focus on…

The market for portable players in Spain is set to see modest growth in retail volume terms in 2024, driven exclusively by wireless speakers. Advancements in technology have enhanced the functionality and appeal of wireless speakers, making them an…

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive…

Portable players is only facing a small volume slump in Italy in 2024, thanks to the success of wireless speakers which achieves small positive volume sales. While some subcategories in portable players are becoming increasingly outdated, the growing…

The market for mobile phones in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This will be attributable largely to improved general economic…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive…

The in-car entertainment industry in Spain is facing significant challenges, with retail volume sales expected to post a substantial decline in 2024, continuing the trend observed in previous years. This is a reflection of evolving consumer…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

In-car entertainment remains in a structural slump in Italy in 2024, for a few reasons. A tough economic environment and a decline in disposable spending have taken their toll on car ownership and replacements. Italian consumers tend to keep their…

The market for imaging devices in Spain is expected to show an improved performance in retail volume terms in 2024, with digital cameras leading this resurgence. This is largely attributable to the growing popularity of mirrorless interchangeable…

Outdoor activities, travel, and the importance of social media revitalised the demand for imaging devices and action cameras in Portugal in 2024. Local consumers increasingly seek specific imaging devices to capture high-quality content, giving their…

Imaging devices remains in a structural slump in Italy in 2024, due to ongoing competition from ubiquitous smartphones. Indeed, such multi-functional digital devices have become ever-more prevalent since the era of the pandemic, as people turned to…

The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

Sales in home video in Italy in 2024 are achieving positive volume growth, rebounding from the slump seen in 2023. This is supported by the positive performance of televisions, and associated developments around home cinema and audio which are also…

The market for home audio and cinema in Spain is expected to face a continued decline in demand in 2024, driven by technological advancements and evolving consumer preferences. Younger consumers, in particular, especially those living in urban areas…

In 2024, home audio and cinema in Portugal saw declines in both volume and current value terms. Improvements in smartphones, high-quality wireless speakers and TV sound quality have contributed to this trend. The rising popularity of streaming…