Western Europe

Home audio and cinema remains in a slump in Italy in 2024, in both volume and value terms, albeit with improvements in sales compared to the previous year. These improvements in sales are attributed to connected technological developments within the…

Headphones represent the most dynamic segment of the consumer electronics market in Spain in retail volume terms. Growth is being primarily driven by True Wireless Stereo (TWS) earbuds, particularly the mass market segment. This surge is attributable…

TWS earbuds were the primary driver of volume growth in headphones in Portugal in 2024. The increase in outdoor activities and the return to offices post-pandemic have boosted the use of these devices for listening to music and podcasts, making calls…

Sales of headphones achieve small positive growth in Italy in 2024, as consumers are increasingly incorporating the use of headphones into their daily lives, at home, at work, and while on-the-go. This enables people to listen to music, consume media…

The market for consumer electronics in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This improvement will be attributable largely to enhanced general…

Portable consumer electronics, including smartphones, wearables, and headphones, performed well in 2024. This growth was driven by the premiumisation trend, which sees local consumers opt for higher-end models with advanced features.

Consumer electronics remains in a volume decline in Italy in 2024, albeit at a less steep rate than seen in 2023. Meanwhile, value sales manage to inch back into positive growth, thanks to inflationary pressures pushing up unit prices. Considering…

The market for computers and peripherals in Spain will see a more stable performance in retail volume terms in 2024, following the declines of the previous two years, when a high rate of consumer price inflation dampened demand. However, despite a…

Computers and peripherals in Portugal recorded only a modest increase in volume sales in 2024 due to the exponential growth during the COVID-19 pandemic and squeezed budgets in both business and retail segments caused by high interest rates and price…

Sales in computers and peripherals in Italy remain in a slump in 2024, in both volume and value terms, albeit with an improvement on the steeper declines seen in 2023. Value is also in a lower slump than volume, with value sales supported by high…

In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…

Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…

In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…

There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…

Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a…

In 2024, the overall volume sales of portable players in Turkey see positive growth, driven by the success of wireless speakers, the only category that registers growth. This growth is primarily due to the rise in individuals adopting a home…

Overall, portable players are expected to register a decline in volume sales in the Netherlands, with portable multimedia players and other portable media players registering a significant volume decline as smartphone offers much the same…

In 2024, the demand for portable players in Sweden experiences a significant decline. A notable trend within this area is the sharp decline in e-reader volumes. This decline is primarily driven by the substitution of e-readers with multifunctional…

Portable players in Norway are expected to register a significant volume decline in 2024, across all products, with portable media players in particular performing badly, with volume sales falling by over a fifth. Wireless speakers are expected to…