Western Europe

The decline in the volume sales of consumer electronics in Sweden moderated in the first months of 2024 following a steep drop in 2023. However, current volumes remain significantly below the levels recorded during the review period. Interest rate…

The picture still continues to be muted in Norway for consumer electronics, with overall volume sales expected to fall. That being said, the decline is less than the previous year, and economic indicators are improving and inflation is also easing.…

Inflationary pressures continue to take their toll on discretionary spending in 2024 and this has had an impact upon the performance of consumer electronics in Greece. Furthermore, the government’s green scheme for replacing air conditioners and…

Consumer electronics in France continues to struggle in 2024, as sales rebalance after the atypical spikes during the era of the pandemic lockdowns. During this time, many consumers invested in in-home entertainment, thus negatively impacting volumes…

In 2024, volume sales of computers and peripherals in Turkey are expected to register a modest decline after years of positive growth during the review period. In 2023, consumers purchased computers in anticipation of further price increases. The…

Overall, it is expected to be a negative picture for computers and peripherals in the Netherlands, with laptops faring best, but all segments seeing volume decline. The most notable launches are AI-enabled computers and tablets from Microsoft (and…

Volume sales of computers and peripherals in Sweden posted modest growth in 2024 following a sharp decline in 2023, driven by the launch of AI-enabled computers, which motivated households to replace and upgrade their existing devices. Improving…

Computers and peripherals are expected to see a slight increase in volume sales in Norway in 2024. This is expected to be largely driven by a healthy performance for desktops, both for businesses and personal use, as well as a modest increase in…

In 2024, computers, laptops, and tablets are still posting very strong volume declines in Greece largely attributed to maturity and post-pandemic normalisation. Notable volume growth occurred during 2020 and 2021, due to the pandemic-induced shift to…

Computers and peripherals remains in a volume slump in France in 2024, as the lifecycles of models purchased during the lockdown sales boom are yet to come to an end. That said, sales continue to inch closer back towards positive figures, with the…

The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…

Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…

Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature…

In-car entertainment and all its sub-categories continues to witness volume decline in Austria. Built-in car technology has become more and more sophisticated and has rendered additional in-car entertainment products obsolete. There is an increasing…

Demand for imaging devices in Austria continues to decline at a high rate over 2024, due to the ever-growing use of smartphones for taking photographs and recording video. For the vast majority of consumers, the photo and video qualities of…

The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and…

Home audio and cinema continues to suffer in Austria amid declining demand for specific audio devices and music consumption shifting to laptops, smartphones and wireless speakers. Sustained demand from a niche consumer base who demands high audio…

Demand for headphones has reached its peak in Austria, with volume sales declining significantly for a second consecutive year over 2024. Wireless headphones, and particularly TWS earbuds, have become standard must-haves for most consumers. In…

Consumer electronics in Austria continues to witness volume decline in 2024, albeit at a much slower rate than the previous year. The decline in current value terms was significantly smaller, which had much to do with rising unit prices in…

In 2024, retail volume sales of computers and peripherals in Austria continue to decline at a significant, yet slower pace year-on-year. Demand remains weakened by the extra purchases consumers made during the COVID-19 pandemic and by lower consumer…