Western Europe

In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…

Demand for wearable electronics in the UK continues to grow, with the first half of 2024 delivering a stronger performance in both volume and value growth terms compared to the previous year. However, volume sales of activity bands continue on their…

Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…

In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…

The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the…

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…

There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…

Wearable electronics remains in a volume slump in Italy in 2024, although sales are improved compared to 2023 and expected to head back into positive figures over the coming years. Smart wearables is the best performer, with an ongoing focus on…

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…

Wearable electronics have proven to be versatile in their various functions in the daily lives of many consumers, providing a configurable, simple, and affordable tracker for basic physical conditions through their easy connection to smartphones.…

Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a…

In 2024, wearable electronics in Denmark is seeing a notable volume shift away from activity wearables to smart wearables. This is driven by the greater functionality offered by smart wearables and the growing availability and competition making them…

The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

In 2024, the overall volume sales of portable players in Turkey see positive growth, driven by the success of wireless speakers, the only category that registers growth. This growth is primarily due to the rise in individuals adopting a home…

Demand for overall portable players in the UK remains positive, driven by the dominant category of wireless speakers. Local consumers are increasingly interested in and attracted to different portable audio solutions such as wireless speakers, while…

Overall, portable players are expected to register a decline in volume sales in the Netherlands, with portable multimedia players and other portable media players registering a significant volume decline as smartphone offers much the same…

In 2024, the demand for portable players in Sweden experiences a significant decline. A notable trend within this area is the sharp decline in e-reader volumes. This decline is primarily driven by the substitution of e-readers with multifunctional…

The market for portable players in Spain is set to see modest growth in retail volume terms in 2024, driven exclusively by wireless speakers. Advancements in technology have enhanced the functionality and appeal of wireless speakers, making them an…

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive…

Portable players in Norway are expected to register a significant volume decline in 2024, across all products, with portable media players in particular performing badly, with volume sales falling by over a fifth. Wireless speakers are expected to…

Portable players is only facing a small volume slump in Italy in 2024, thanks to the success of wireless speakers which achieves small positive volume sales. While some subcategories in portable players are becoming increasingly outdated, the growing…

E-readers continue to experience a strong decline in sales, primarily due to their high price, which hinders their attractiveness. Greeks also have limited interest in e-books, especially the older generations who prefer printed books. Another key…

Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…

Portable players continue to struggle in France in 2024, due to the overall outdated image of traditional products in the category. E-readers continues its structural slump, due to the ability for consumers to read e-books on a variety of…

In 2024, retail volume sales of portable players continue to decline, primarily due to the increasing substitution of e-readers and portable media players with smartphones and tablets. Households are prioritising multifunctional consumer electronics…

Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

In 2024, the volume sales of smartphones in Turkey experience a notable slowdown in growth compared to the preceding two years. This deceleration is due to the high penetration rate of smartphones in Turkey, one of the highest in the world. With a…

After several years of volume declines, demand for mobile phones in the UK is marginally improving in 2024. The category has faced challenges such as market saturation and economic uncertainty, where consumers have hesitated in making discretionary…

Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…

In 2024, mobile phones in Sweden experiences a slight decline in total volume sales, with smartphones recording a marginal increase. The decline in feature phone volumes is primarily due to the obsolescence of their technology and their replacement…

The market for mobile phones in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This will be attributable largely to improved general economic…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

Volume sales are expected to be unchanged for mobile phones in Norway in 2024. With penetration already very high, there is very little room for further growth. Also, smartphones are increasingly robust and durable and this is also extending…

Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive…

Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…

In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…

Mobile phones is one of the most interesting categories in consumer electronics in France in 2024, seeing a strong volume rebound (albeit still in a very small negative-figure slump) and achieving small positive value sales. Meanwhile, smartphones is…

Mobile phones in Denmark is experiencing flat to decreasing volume sales in 2024. Several factors contribute to this trend, including the market's maturity, which has reached a level of established volume sales. Additionally, lengthening product…

Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature…

In 2024, in-car entertainment continues to experience a decline in volume sales, with the most pronounced decrease observed in in-car navigation systems. This trend is largely due to the widespread adoption of smartphones, which now offer…

In-car entertainment in the UK continues on its declining trajectory across the category – in-car navigation, in-car speakers and in-dash media players. Both volume and value sales recorded double-digit declines in the first half of 2024, reflecting…

There is growing obsolescence in in-car navigation in the Netherlands in 2024, as new cars come equipped with integrated in-car entertainment, reducing the need for separate purchases. In addition, consumers increasingly use smartphones and tablets…

Retail volume sales of in-car entertainment, and in-car navigation systems in particular, continue to decline in Sweden in 2024. This trend is primarily driven by the increasing prevalence of built-in navigation systems in a growing share of the car…

The in-car entertainment industry in Spain is facing significant challenges, with retail volume sales expected to post a substantial decline in 2024, continuing the trend observed in previous years. This is a reflection of evolving consumer…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

Volume sales for in-car entertainment are expected to fall in Norway in 2024, particularly for in-car navigation. There is growing obsolescence in in-car navigation, as new cars come equipped with integrated in-car entertainment, reducing the need…