Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Portable players is only facing a small volume slump in Italy in 2024, thanks to the success of wireless speakers which achieves small positive volume sales. While some subcategories in portable players are becoming increasingly outdated, the growing…
E-readers continue to experience a strong decline in sales, primarily due to their high price, which hinders their attractiveness. Greeks also have limited interest in e-books, especially the older generations who prefer printed books. Another key…
Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…
Portable players continue to struggle in France in 2024, due to the overall outdated image of traditional products in the category. E-readers continues its structural slump, due to the ability for consumers to read e-books on a variety of…
In 2024, retail volume sales of portable players continue to decline, primarily due to the increasing substitution of e-readers and portable media players with smartphones and tablets. Households are prioritising multifunctional consumer electronics…
Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…
In 2024, the volume sales of smartphones in Turkey experience a notable slowdown in growth compared to the preceding two years. This deceleration is due to the high penetration rate of smartphones in Turkey, one of the highest in the world. With a…
After several years of volume declines, demand for mobile phones in the UK is marginally improving in 2024. The category has faced challenges such as market saturation and economic uncertainty, where consumers have hesitated in making discretionary…
Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…
In 2024, mobile phones in Sweden experiences a slight decline in total volume sales, with smartphones recording a marginal increase. The decline in feature phone volumes is primarily due to the obsolescence of their technology and their replacement…